Today I’ll talk about a few of my observations as well as experiences in buying for makeup in Japan. ideally this will assist somebody available who may be taking a trip to Japan. First thing. There are SO. MANY. BRANDS. It’s overwhelming! In an typical Canadian drugstore, there may be about 8 essential brands. In Japan, there’s at least double that amount. as well as a few of them look so similar, it’s difficult to differentiate between them (cue joke about exactly how all Asians look alike ) I spent some gos to in the beginning just surveying my choices as well...